They're all here: IBM, American Express, Hewlett-Packard,
Southern Co. And Evander Holyfield's ear.
Like the corporate logos, the ear is a representation, in
mouth-watering chocolate, a delicious reminder of the infamous
boxing incident in 1997, when an enraged Mike Tyson bit
Holyfield's ear.
Here at Chamberlain's Gourmet Chocolatier, in Dunwoody
Village Shopping Center, the ears were first ordered by a
customer who wanted 50 --- apparently for TV party favors as
guests watched Tyson's next fight in 1999, explains Margaret
Foerman, who runs the family-owned business. Now, a few ears are
made from time to time, satisfying people who come in and want a
solid piece of chocolate. And, the hand-wrapped pieces of
corporate candy? They often are given out at conferences as
tasty reminders of the companies.
"People will remember you more if you give them a piece
of chocolate," she says.
To be sure, in the world of chocolate, just about anything is
likely to be poured and eaten. Hearts and flowers, yes, of
course, especially this time of year. The chocolate season runs
from November to April, says Foerman, noting the sweet-loving
holidays, beginning with Thanksgiving and ending with Easter ---
a period that coincides with cool and cold weather, when
chocolate always just feels and tastes best.
There are little message chocolates: "I'm sorry,"
"Happy anniversary," "Get well soon,"
"Thank you." In one novel order, an inn requested a
set of tools, including little saws, drills and screwdrivers.
The inn's repairman used the candies to let guests know he had
visited their rooms to make requested repairs.
Then, there is this clever innovation: chocolate pieces
designed to fit into little plastic cases resembling those that
hold audio tapes. Hosts can give these to guests and know
"they won't melt in your hands," says Foerman. Yes, in
your mouth, instead.
Versatility and special attention may not be the sole
province of small businesses like Chamberlain's, but it is
difficult to imagine getting the same level of attention at
industrial-size chocolate makers.
Comfort and guiltless pleasure are byproducts here, where a
little sign says, "Life's too short to eat cheap
chocolate."
Knowing that's true, regular customers come and go,
satisfied, as did businessman Gerald Goldstein the other day,
reveling in his favorite candy, chocolate-covered vanilla
caramel. "I send this to all my office people," he
said, between chews. (I found out why after a hasty taste test.)
And, Foerman, a former first-grade teacher, notes that
children, too, may visit unescorted --- a remarkable luxury in
these times. "One lady who was doing a birthday party said,
'I can come here and park outside, and let my child go inside
and have no worries at all.' Children can learn how to change
money because they're talking with me. That's the part they love
about a small store."
And, what do people love about chocolate, this food of the
gods?
Among other things, it's romantic, says Foerman. "It's
probably given as a gift more than anything other than
jewelry."
And the seductive fragrance. "When people walk in here,
they say, 'The smell of this place. I love the smell,' "
she says.
As does Foerman. "People ask me all the time: 'Don't you
get tired of chocolate?' I say, "No, I really don't.'
"
Still, a sweet thing can take a toll, especially around
Valentine's, when there's so much of it.
"I've been eating a little of it, and I've got to lose
some weight," she says.
5527 Chamblee Dunwoody Road; 770-394-1112;
www.wearesweet.com